One of the most prominent and long-lasting trends to emerge out of recent cultural shifts rightward is the world of “traditional wives,” or, as they came to be known in internet slang, tradwives.

For the last six months, Annie Kelly and Megan Kelly (no relation) have immersed themselves in what they call “the tradosphere.” They’ve followed every single tradwife account they can find, watched all the videos, listened to the podcasts, even read some of the books. The goal is to analyse tradwife content not from the perspective of an outsider looking in, but to try and feel, as much as possible, what it’s like to be a part of this online world, and why it seems to appeal to so many women at this moment in time.

This six-part podcast series, Truly Tradly Deeply reports on what they found.

Launches 10/29/25